Global Journal for Management and Administrative Sciences 2023-01-30T17:19:04+05:00 Editor Open Journal Systems <p>The GJMAS is an interdisciplinary open-access double-blind peer-reviewed refereed journal published by the <a href="">Department of Public Administration, the University of Karachi</a> that publishes significant contributory researches in different fields of social sciences, business and education management. GJMAS publishes two issues per year. It has both version of ISSN. Print ISSN 2788-4821 and Online ISSN 2788-483X. GJMAS publishes original research articles related to Business Management, Human Resource Management, Leadership, Marketing Management, Psychology, Sociology, Education Management, Teacher’s Training, Education Training, MIS (Management Information System), Business Law, Marketing theory and Marketing applications, Business investment, Business finance, Public ethics, Operations management, business research, Organizational behaviour, Business and economics education, Case studies, statistics, Industrial relations, Econometric, Personnel relations, management &amp; public policy, Management organization and Innovation &amp; technology.<br />By providing easy access to the insights of Social Sciences &amp; Business Information, case studies and researches, GJMAS aims to extend and supplement the knowledge of the scholarly world.</p> ROLE OF SOCIAL MEDIA MARKETING AND PRICE SENSITIVITY ON PURCHASE BEHAVIOUR: AN SEM-BASED STUDY ON LUXURY PRODUCTS 2022-11-22T10:33:49+05:00 Irfan Haque Adnan Anwar Syed Imran Zaman <p>The primary purpose of the study was to investigate customer behaviour regarding luxury products in reference to Social media marketing and price sensitivity. The evaluation must be conducted to determine the effect of Social media and Price sensitivity on Consumer Behavior. The research focused the analysis on 100 responses about price sensitivity and social media. This study is ongoing research, and a continuation of this paper is being done with other variables using a representative sample, which will be compiled in another comparative study. Millennial customers have been connected with an environment preference, socially responsible items, and high-tech goods; they have been exposed to fast-spending, hedonistic consumers; nonetheless, there is little unanimity over the generation's behaviour. The debate is whether millennials are more price-sensitive, convincible through social media marketing or sensitive to the ethical consumption of valuable goods. The primary purpose of the empirical study was to investigate millennial utilitarian consumer behaviour in terms of their cause by price-sensitive and Value - Co-Creation and their propensity to buy from a company active in corporate citizenship (CSR). We constructed a model for focusing on a particular practical product to examine millennial consumers' inclination towards social media messages and price sensitivity about luxury products. The results indicate that millennial customers are less price-conscious regarding product attributes and prioritize value-co-creation over budget when social media marketing involvement is highlighted. In terms of management, the results highlight the need to establish a more uniform consumer perception to study their intention, motivation, and attitude toward organic foods (considered luxury in the region's society). Important aspects include the analysis of the relationship between price and consumer behaviour and the decision-making of customers.</p> 2022-12-31T00:00:00+05:00 Copyright (c) 2022 Irfan ul Haque, Dr Adnan Anwar, Dr Syed Imran Zaman OBSTACLES IN IMPLEMENTING HR PRACTICES IN PAKISTAN 2023-01-30T17:19:04+05:00 Syed Zakir Shah Muhammad Asif Jamal Ahmed Farid <p>The study evaluates in this research paper that the obstacles faced by human resource practitioners in businesses in Pakistan what these are? A total of hundred human resource practitioners from hundred randomly selected firms and one hundred eighty others belonging to different occupations were contacted and through a structured questionnaire, their responses have been taken. They responded to a Likert scale questionnaire that measured five major obstacles in the implementation of HRM practices. purpose of the research is to know the thinking of the experts on the importance of issues they face while in executing the HRM practices such as recruitment and selection, training and development, performance appraisal, compensation and benefits and first-line manager knowledge about HRM. Data has been compiled and tested on SPSS with Multiple Linear regression which showed that recruitment and selection, training and development, performing appraisals, and need assessments (IVs) have an impact on HR Practices. (DV).</p> 2022-12-31T00:00:00+05:00 Copyright (c) 2022 Mr Syed Zakir Shah, Muhammad Asif Jamal, Mr Ahmed Farid