HEALTH INFORMATION SHARING ON FACEBOOK: AN EXPLORATORY STUDY ON COVID-19
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Keywords

COVID-19
Facebook page
Health information
Pandemic.

How to Cite

Fatima Kiran. (2022). HEALTH INFORMATION SHARING ON FACEBOOK: AN EXPLORATORY STUDY ON COVID-19. Global Journal for Management and Administrative Sciences, 3(1), 63–74. Retrieved from https://gjmasuok.com/index.php/gjmas/article/view/101

Abstract

Social media is the most crucial part of our daily lives. Today the internet and World Wide Web are being used to influence people around the globe. However, the information available on social media struggles to maintain its credibility because anyone may upload content. Currently, it has been observed that Facebook being the biggest social media platform plays a significant role in the dissemination of information about the COVID-19 pandemic. The objective of this study was to investigate the information about COVID-19 on Pakistan's biggest page dedicated to COVID-19 known as Corona Recovered Warriors. The researcher conducted a qualitative and quantitative Facebook content analysis. The content was restricted to COVID-19 information available on the Corona Recovered Warriors Facebook page. The posts from June, September, and December were selected to analyze the change in themes of information over time. In Pakistan, in June, the highest number of daily COVID-19 positive cases are reported, September because of the ease in lockdown and the lowest number of COVID-19 daily cases, and then December when the graph of COVID-19 positive case again rises. A total of 28381 posts were analyzed in three months, and the focus of the posts was on Experience sharing (n=7934), Seeking or clarifying personal status (n=8419), Raising awareness on COVID-19 (n=2614), Support for patient and caregiver (n= 2597), and Product and service promotion (n=3341). A significant link between the number of posts on the Facebook page and the crucial and easy months related to COVID-19 positive cases has also been detected. COVID-19-positive patients and their relatives or family members share their health information widely with other Facebook users, also highlighting the need for collaboration between healthcare providers and media experts to design appropriate interventions for responding to pandemic diseases.

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