FROM OFFICE TO ANYWHERE: ASSESSING THE RELATIONSHIP BETWEEN REMOTE WORK AND INDIVIDUAL PRODUCTIVITY IN THE DIGITAL AGE
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Keywords

Work-life Balance
Remote Working
Work from home
Employee Productivity
Communication

How to Cite

Aziz, S. bin, & Iqbal, S. (2023). FROM OFFICE TO ANYWHERE: ASSESSING THE RELATIONSHIP BETWEEN REMOTE WORK AND INDIVIDUAL PRODUCTIVITY IN THE DIGITAL AGE. Global Journal for Management and Administrative Sciences, 4(1), 133–158. https://doi.org/10.46568/gjmas.v4i1.185

Abstract

Over the past decade, a substantial shift in workplace culture occurred due to the ascendancy of remote work. Individuals gained the ability to work from any location with an internet connection, facilitated by advancements in digital technology. This study adopted an 'Interpretivism' research philosophy, aligning with human-dependent industries such as fast-moving consumer goods (FMCGs), pharmaceutical, engineering, food and beverages, textiles, and logistics. An "experimental" research approach was presumed, utilizing correlational, experimental methods for data collection to enhance validity and reliability. Employing an exploratory research design within a quantitative framework, the study explored uncharted territories, specifically examining the impact of remote work on employee productivity in industries such as FMCGs, pharmaceuticals, engineering, food and beverages, textiles, and logistics in a developing nation like Pakistan. The research instrument was a close-ended questionnaire utilizing established Autonomy and Flexibility, Work-life Balance, Environment and Distraction, and Communication scales. With a target population comprising professionals from FMCG, IT, pharmaceutical, engineering, and logistics industries, data collection focused on 301 respondents in the Karachi region. The study sought to analyze past factors that influenced the transition to remote work, examined opportunities and challenges in measuring and improving productivity, addressed difficulties in determining individual productivity in remote settings, and proposed strategies to enhance productivity in diverse professions and sectors. The data collected were analyzed using IBM SPSS, and the results indicated key findings. Autonomy and Flexibility demonstrated a positive and statistically significant impact on employee productivity. Work-life Balance did not show statistical significance, suggesting a weaker association. Environmental Distraction positively and significantly influenced productivity. The most robust positive relationship, with high significance, was found in Communication and Collaboration. These nuanced insights contributed to understanding the varying degrees of influence each predictor held in explaining employee productivity in the context of remote work.

https://doi.org/10.46568/gjmas.v4i1.185
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