Human Resource Management (HRM)
Aesthetic Experience
Employee Hiring Decisions
Service Sector

How to Cite

Khatani, S. A., Anwer, S., & Gul, N. (2023). UNVEILING THE INFLUENCE OF AESTHETIC EXPERIENCE ON HIRING PRACTICES IN KARACHI’S SERVICE SECTOR. Global Journal for Management and Administrative Sciences, 4(1), 159–175. Retrieved from https://gjmasuok.com/index.php/gjmas/article/view/187


Recruiting high-quality and talented employees is crucial for an organization's success. It is a central process that is directly tied to an organization's performance rather than an additional activity. The hiring of top-tier, competent employees can catapult a company to new heights. As a result, employing the proper people is more than a normal task; it is a strategic action that can have a big impact on an organization's performance and global position. This study in Karachi, Pakistan, researched how factors like the dress effect, physical attraction, interpersonal attraction, and perceived similarity influence interview outcomes. Data was acquired from 325 recruiters via surveys and analyzed using PLS-SEM. The results show that the dress effect, perceived similarity, and self-consciousness significantly impact interview outcomes, while physical and interpersonal attraction does not. This study provides valuable insights for job applicants and recruiters to better understand the factors that influence hiring and shape more effective and equitable hiring practices.



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