Keywords
Market Image
Consumer
Tourism
How to Cite
Abstract
Under this study, it has been strive to comparatively analyze the marketing strategy of igloo for its survival and market share in the local market. Keeping in concern with its marketing mix, marketing plan, consumer preferences and analysis to come to any point for the best solution of reviving and survival Igloo in the local market. Prioritizing that Igloo has been among the pioneers of Ice cream industry in Pakistan since 1972, offered valuable and pure variety and taste to their customer. But what should be the weaken area where Walls has opportunity to grow in the market. Secondly, what must be the new marketing plan for Igloo to revive his lost image in the market. Last but not the least what should be the best strategic plan for Igloo to invest on its human capital in order to redeem its valuable team that drive Igloo towards success and prosperity again.
References
Arifeen, S. R. (2012). Frozen Food Products Marketing and Distribution Challenges in a Developing country case study: Pakistan. International Growth Center.
Haque, M. S. S., Bappy, T. A., & Arifuzzaman, M. (2018). The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice-cream: A Study on Dhaka University Students. International Journal of Science and Business, 2(1), 1-21.
Saifullah, A., Ahmad, N., Ahmed, R., & Khalid, B. (2014). Frozen food revolution: Investigating how availability of frozen food affects consumer buying behavior. International Journal of Economics, Commerce and Management, 2(8), 2348-0386.
Saleem, M. A., Wasaya, A., & Zahra, S. (2017). Determinants of frozen food purchase intentions: Insights from a developing country. Indian Journal of Marketing, 47(7), 47-59.
Malavikaa G., Sureya B. (2019). Customer Perception on Frozen Food in Chennai; Internal Journal of Innovative Technology & Exploring Engineering, 8(11).
Chiemelie Benneth Iloka. (2013, November 11). Marketing Communication Plan for new. Retrieved from http://ilokabenneth.blogspot.com: http://ilokabenneth.blogspot.com/2013/11/marketing-communications-plan-for-new.html
Igloo. (2020, March 28). Dairy Products. Retrieved from http://www.pakistandairyproductspvtltdigloo.enic.pk/: http://www.pakistandairyproductspvtltdigloo.enic.pk/
Igloo. (2020, February 20). Market Plan for Igloo. Retrieved from https://www.scribd.com: https://www.scribd.com/document/324341754/Marketing-Plan-for-Igloo
Igloo. (2020, March 30). Marketing Plans of Igloo. Retrieved from http://www.assignmentpoint.com: http://www.assignmentpoint.com/business/marketing-business/marketing-plans-of-igloo.html
Igloo. (2020, March 1). Marketing Research Igloo. Retrieved from https://prezi.com: https://prezi.com/qpe64gjmt7sy/marketing-research-igloo/
Igloo. (2020, March 20). What is the market segment policy of Igloo. Retrieved from http://www.assignmentpoint.com: http://www.assignmentpoint.com/business/marketing-business/what-is-the-market-segmentation-policy-of-igloo.html
Marketing91. (2020, March 10). Marketing mix of Kwality Walls. Retrieved from https://www.marketing91.com: https://www.marketing91.com/marketing-mix-of-kwality-walls/
Walls. (2020, March 20). Marketing PLan of Walls. Retrieved from http://marketingmixx.com: 4http://marketingmixx.com/marketing-plan-2/202-marketing-plan-of-walls.html
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c) 2020 Muhammad Azhar Ali, Syed Yasir Zaheer